Kenny G and Charmin at the Hard Rock Cafe

New York, New York

Client

Hard Rock Cafe

Design

December 2013

Completion

January 2014

Kenny G and Charmin partnered for an outdoor event on the Hard Rock Cafe's marquee in Times Square. The Hard Rock is located in the historic Paramount Theater building and the original marquee is part of the Cafe's property. Over the years, Geiger has reviewed and assisted with the permitting of many temporary structures erected on the marquee - the same services were provided for Kenny G's performance. A three-story truss structure was erected on the marquee with Charmin Ultra Soft branding and the column legs dressed to resemble giant towers of toilet paper rolls. Kenny G performed high above Times Square while up on the top level of the temporary structure.